30th July 2018
Fortnum & Mason: Case study [Part 2]

Image courtesy of designbridge.com
In the second part of our case study on Fortnum & Mason, we’re going to explain what the company asked for and how we turned around their requests in record time.
To learn more about the history of Fortnum & Mason, you can read Part 1 of this case study here.
The Brief
Fortnum & Mason have been existing clients for sometime, but they came to us recently with a request to design a new hat box.
The requirements were that the box must be in a pop-up style, easy to assemble and convenient to stack. This meant that we had to design a box that was not only appealing to the eye and consistent with Fortnum’s brand image, but also one that was incredibly functional.
After some discussion regarding the style of design, including Fortnum sending over images of similar designs online, our design team got to work to create the perfect pop-up hat box.
The Process
Our design team modelled the new design in different ways and sent over a simple and plain concept to Fortum for approval.
It was important to us to incorporate the high quality, luxury feel of the brand into the design.
This meant that we considered the shape and components of the packaging carefully as we were well aware that the box packaging would be the first thing customers see when purchasing their hat.
The Design
The colour choice was simple as this had to be consistent with the famous Fortnum blue that is used across all of the company’s products.
We designed the box in a hexagonal style as this would house most shape of hats effectively offering a good level of protection.
Moreover, the addition of canvas handles to each side of the box were included to add a level of texture and quality as well as practicality in helping users hold the box.
To see the end product and find out what Fortnum & Mason thought about our design, stay tuned for our next blog post.